Our Story

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Lulu Wellington was created out of a desire for more -- more time with family, more meaningful work, and more accessible, quality options for children. Founded by a mom of two who recently stepped away from a nearly 15-year corporate career, Lulu Wellington is the realization of a long-time dream to build something of her own while being fully present at home with her kids. 

As a mom, she knew firsthand the struggle of finding children’s clothes that strike the right balance: high quality, stylish, and affordable. That’s where Lulu Wellington comes in—a thoughtfully curated children’s store offering clothing that looks and feels great, without the steep price tag. Every piece at Lulu Wellington is hand-selected with both kids and parents in mind. It’s about clothing that holds up to playdates and spills, feels soft on sensitive skin, and still fits within a family-friendly budget.

It’s about making everyday moments feel a little more special—without making things more complicated. Lulu Wellington is more than a store—it’s a small business with a big heart, built from the ground up by a mom who believed she could do both: raise a family and raise a brand she’s proud of.